Yamaha launches new Rhino Web site

Manufacturer, Product — By ATV Mag on June 24, 2009 at 12:00 pm

CYPRESS, Calif. — Yamaha Motor Corp. recently launched TruthAboutRhino.com, a new Web site created to provide information about Rhino side-by-side vehicles, according to a release from Yamaha. The company said the site would combat “a recent flurry of inaccurate information and negative advertisements targeting the vehicle.”

“With TruthAboutRhino.com, Yamaha has created a home for accurate information about our company and the Rhino product line, and we’re encouraging our customers and the industry to show their support,” Steve Nessl, a marketing manager at Yamaha, said in the release. “We’ve seen a disproportionate amount of negative and inaccurate information distributed recently, so we wanted to create a place where our customers, the general public and the news media can get the real facts.”

The site documents the history of the vehicle, from the original 2004 Rhino 660 to the present day. It also includes Yamaha’s safety recommendations, product specifications and information on accolades the Rhino has received.

In addition, the site includes details on the March 31 Consumer Product Safety Commission repair program announcement, which Yamaha says has been inaccurately described as a recall.

“What has been lost in the firestorm of negative, inaccurate information about the Rhino is that the vast majority of our customers and side-by-side enthusiasts absolutely love their vehicles and its role in pioneering the side-by-side segment in the industry,” Nessl said in the release. “In reality, statistics show that more than 99 percent of Rhino customers have never reported any claim or incident, a fact never mentioned in the plaintiff attorney ads or Web sites where they troll for new clients. We decided it was time to create a home online for ourselves where accurate information about our vehicle can be found.”

Yamaha says it plans to update the site on a regular basis with news, events, photos, videos and comments from the public.