New Seats, Color Changes Highlight Limited Honda Lineup For 2010 Honda unveiled its 2010 lineup recently, and it was missing many key models – but fear not, Honda loyalists, the company has not pulled back from the ATV market. Instead, Honda is reacting to the slowdown in ATV sales and the relatively...

A year ago, Yamaha took the wraps off a brand new 450 sport quad that was so exciting that our former sister publication, ATV Sport, named the YFZ450R its “Sport Quad of the Year.” The machine featured a lighter chassis, higher-performance engine, upgraded suspension, improved ergonomics and several...

Polaris must be feeling confident these days. Sure, the economy has been a flaming pile of garbage, but the company’s product planners and engineers have been on a roll lately with its popular RZR, the second-generation Rangers and last year’s launch of the all-new Sportsman XP ATVs. With an award-winning...

Polaris has taken its extremely-popular, value-priced Sportsman 500 H.O. and coupled it with one of its best-selling colors, Orange Madness, for a special Limited Edition model. The Sportsman 500 H.O. Orange Madness will be available at U.S. and Canadian dealerships in November 2009 and will retail for...

Those who love sport quads and aggressive four-by-fours won’t be disappointed by Can-Am in 2010, because the Quebec-based brand still has the throttle pinned as it attempts to expand its reach into the ATV super-enthusiast niche. The unique power steering system that is being introduced for 2010 on...

The following information on Yamaha’s 2010 lineup was provided by Yamaha. ATV Magazine will have complete coverage of the new models in our October issue. CYPRESS, Calif. – September 8, 2009 – Yamaha Motor Corp., U.S.A., today announced the full 2010 model year ATV product line including a...

MINNEAPOLIS – Polaris Industries announced the company’s new limited edition ATV and Side-by-Side offerings this week: ATVs 2010 Sportsman 550/850 XP EPS-Browning Edition Additional features on the limited edition model include: Exclusive Browning Edition Sportsman XP with Mossy Oak® Break-Up®...

FROM HONDA PRESS RELEASE: Honda ATV’s and Side-by-Side: Working hard and playing hard, Honda’s line has it all from TRX90 to the Big Red. FourTrax Rancher/FourTrax Rancher ES Over the years, the ready-and-willing FourTrax® Rancher® has proven itself to be a dependable partner from sunup...

Can-Am’s luxury four-bys are already known for their wide range of high-end features and powerful engines. The company’s customers are loyal and expect the best. So, even in a down economy, Can-Am continues to deliver for the 2010 model year. For the new model year that means a very special form...

In this economy, you’ve probably been scaling back a bit on your spending. But that doesn’t mean you can’t treat yourself to a dinner out now and then. And it doesn’t mean that you can’t have an excellent ATV for yourself. You may just have to scale down a bit from that big bore monster with...